Since being appointed to the position in 2017, Keter CEO Alejandro Pena has helped to oversee an expansion into new markets as the Israel-based company continues to make headway in the sustainable outdoor furniture sphere. Pena is a move-rand-shaker with more than 25 years of experience in consumer products with an additional track record of revenue growth.
At Keter Group, Alejandro Pena has been careful and motivated to continue the company’s goals with regard to sustainability by emphasizing the benefits of its resin-based materials. Keter CEO Alejandro Pena took time out of his day to discuss the sustainability efforts of the brand while touting a few of the winning products they’ve delivered along the way.
The Keter Lifestyle Difference
Keter Group was founded in Israel in 1948, since then the company has become known for its sustainable resin materials that are used in all of their projects. Utilizing recyclable resin materials, Keter has been able to design furniture that is as good-looking as it is long-lasting, providing winning solutions to homeowners around the world.
The products featured at Keter Group are available in a variety of finishes and textures, all with a clean and modern style. Brass, copper, and wood are all available textures while knitted motif and rattan are a pair of additionally popular choices.
The benefits of Keter’s resin go beyond the savings that it can offer. Keter works with material that is UV-resistant and primed to thrive in all climates and weather conditions. With an additional focus on collecting materials so that they do not end up in landfills, it is easy to see that Keter is serious about its sustainability drives.
Overall, Keter Group hopes to continue increasing the recycled content of its products with a goal of 55% by 2025. Alejandro Pena believes that this is a worthy mission as they seek to diminish the impacts that they have on the environment.
Signature Products From Keter Group
Keter offers an expansive catalog of winning products that are great for just about any outdoor occasion. Families or individuals looking to host gatherings at home will find themselves in the right place as they navigate Keter’s catalog of Adirondack Chairs, 3-piece Patio Sets, and Group Outdoor Kitchen Cart products. For a little bit of fun in the sun, consider picking up a pair of Keter Sun Loungers so that you can enjoy the sun your way.
Keter is focused on giving customers the products that they need to live better, more relaxed, and with greater comfort at home. The COVID-19 pandemic pushed more people into entertaining outdoors and Keter Group is giving them the tools to succeed. Available throughout Europe and North America, Keter’s winning products are closer to home than you think!